| America's huge consumer
economy is comprised of thousands of niche buying
groups. Every consumer is a member of many different
groups and memberships can expire in a day or last for
generations.
Regardless of a market's size, consumers with like
purchasing and lifestyle behaviors can be considered
niche groups, requiring specialized communication
strategies whether in messaging, events or promotions.
America's ethnic consumer groups - Blacks, Hispanics,
and Asians - are prime niche targets. | .gif){kind=spacer}
