Savvy marketers concerned about the present and future success of a brand should look to America's ethnic consumer groups - Hispanic, Blacks, and Asians.

These consumer groups are not only sizeable markets in certain geographic pockets right now but are slated to grow exponentially over the next decades becoming in aggregate, the future "ethnic majority".

Click to read "The Role of SEM and Multicultural Consumers".

African Americans

Trend-setting African Americans exert their influence on all parts of our nation's popular culture.

Over 35 million strong, African Americans are the largest ethnic economic market with over
$640 billion of disposal income.

America's largest ethnic group with almost 36 million in population, Hispanics will increase their ranks by 188% to 102.7 million by 2050.

Language dominance reflects the degree of assimilation requiring niche marketing initiatives.

Asian Americans are culture samplers, willing to try-on new ideas, concepts, products and then accepting or rejecting them.

Asians in the U.S. are projected to grow from their current 4% of population to over 8% in the coming decades.